Insights
Practical guides — mostly nonprofit technology and Ad Grants operations.
September 30, 2026
Google for Nonprofits, from zero to impact
A step-by-step activation path for 501(c)(3)s: verification, Workspace, Ad Grants, YouTube, and Maps credits — with the pitfalls that get accounts suspended.
September 30, 2026
Keeping a Google Ad Grants account compliant
The weekly operating cadence that keeps a $10K/month Ad Grants account alive: CTR floors, keyword hygiene, and conversion tracking.